By Nicholas Tan Celebrity Endorsements They arent as expensive as you might think (unless you try to get Sean Connery or Tom Cruise). The key is that you need to use celebrities that your target market recognizes as such. So Tony Rice would make a great celebrity for bluegrass and acoustic guitar enthusiasts. Not so much for gardening fans. CD Salesletter People generally wont read 90 minutes worth of copy, but they will listen to it. The perceived value is much higher than a traditional salesletter as well. They can listen to it in their cars, on their walkmans (although today everyone has an iPodwhy not use a podcast instead?). The point is that you can cram in a lot more information. You can do testimonials in their own voices, have sound effects or music. Anything to help advance the sale. Thank You Letters Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customers radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a mailing address letter on the envelope. Example: Dear Mr. Smith, I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and your family for years to come. Being an independent artist, I truly appreciate your business! I really want to personally thank you! You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, youll likely see its value increase considerably. As you may know, I also paint custom portraits, landscapes, abstract art, and theme-based artwork from your choice of subjects. What does that mean for you? Good question. I just moved into a new, more spacious studio, and Im having a special sale just for my best customers. Heres what I want you to do (youll love this): call me right away for a absolutely FREE, no obligation quote on any custom painting youd like me to do for you. But Dont tell me you have this letter
until after I give you my free no-hassle quote. Only then tell me that you have this letter, and Ill knock off an additional 21% off of my already ridiculously low price. That way youll know for sure I havent padded my price just to give the appearance of a sale. Im going to let you trick me! Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do. So call me today at (555) 555-5555 for your FREE quote. Very Truly Yours, John Artist P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only. P.P.S. Also, dont tell me that you have this letter until after I give you my rock bottom price first! Ok, obviously thats fictitious (its a reprint from a sample letter I included in my Money Magnet newsletter). Plus I personally wouldnt use price as a selling point for an artist (unless your market warrants it), but you get the idea. One car salesman collects the name and address of everyone who comes in to check out a car. Then he sends them a personalized letter, thanking them for stopping by, and telling more about the car they looked at, its features, benefits, etc. Even if it results in one more sale a year (and he gets more than that), its worth it in his case. to be continued.... http://EzineArticles.com/?expert=Nicholas_Tan We provide free articles and information on lots of diverse topics. Check us out at http://www.free-article-info.com/ Article Source: http://EzineArticles.com/?expert=Nicholas_Tan http://EzineArticles.com/?Creative-Offline-Marketing---Part-III&id=449594 buy phentermine no prescription required
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