By Jeff Herring Private practice marketing is tough enough without being encouraged to give away your services. Yet somehow it has leaked into the "popular wisdom" of the coaching world that the way to get new clients is to offer a free complimentary consultation. I do not know where or how this got started, and I really don't care. What I do care about is that the people that I mentor and coach do not offer one! Here's why: The idea behind the free complimentary session is that if someone gets a little bit of your services they are going to want more. While it does make a certain amount of sense, it does not work in the real world. The reason this popular idea does not work is it communicates two things: 1. You communicate that you are willing to give away your services for free. When you do this in a first meeting, you communicate that the rest of your services are free or that your fees are negotiable. 2. You communicate that someone can get all they need in a one time session. While that is not your intention, it is what is communicated. I've heard it a thousand times from those I coach and mentor - very few people that do the complimentary session end up as clients. What to do instead Guess what? We already do an initial consultation. It's usually called a phone chat. In my in person or on the phone coaching, the first contact is most often by phone. The client and I chat for awhile, they tell me what is going on, I tell them what I think we can do together, and we then almost always set the first appointment. And it would NEVER, EVER occur to me to call it a free initial consult. Neither should you. Get the very best in private practice coaching and mentoring at http://www.BuildingYourIdealPractice.com with private practice mentor-coach Jeff Herring. Article Source: http://EzineArticles.com/?expert=Jeff_Herring http://EzineArticles.com/?Private-Practice-Marketing:-Why-You-Should-Absolutely-Never-Do-a-Free-Consultation,-Ever,-Period&id=333207 ambien ordering on linew
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